A branded kiosk is now up and running in Toronto's Union Station
The overall program is being conducted and managed by TripCentral.ca, one of Canada's largest and most established Internet drive vacation distributors. Accommodations and attractions from all three counties are participating in the "Vacation Station", a live branded kiosk in Toronto's Union Station (the main transportation hub in the region and busiest building in Canada).
"I am very excited about this joint marketing program and have high expectations," said John Percy, President and CEO, NTCC. "It gives this large audience information about the affordability of the region, and the many attractions and packages we have to offer."
In addition to collateral material, prize giveaways and video footage at the "Vacation Station", the Greater Buffalo Niagara region will also have an online destination landing page, which will stay live for six months. It will link to the booking engine and inform consumers where to go, how long to stay and where. Bookings can be made directly on this site with a 10 percent commission back to TripCentral.ca.
"Visitors from Toronto and Southern Ontario are critically important to our region's tourism economy," said Dottie Gallagher-Cohen, president and CEO of Visit Buffalo Niagara. "Visit Buffalo Niagara has been ramping up its Canadian marketing efforts in recent years and we are excited to be partnering with the Niagara Tourism & Convention Corporation and Wyoming County Tourism to introduce more Canadian visitors to our incredible attractions, shopping, dining and lodging."
The "Vacation Station" will be maintained by trained TripCentral.ca staff and participating stakeholders, daily from 7am - 7pm.
The mission of the Niagara Tourism & Convention Corporation (NTCC) is to expand the economic prosperity of the Niagara USA communities by generating individual and group visitation.