Niagara Falls, NY (February 21, 2018) – The Hospitality Sales & Marketing Association International (HSMAI) honored Destination Niagara USA with a Gold Adrian Award for web design and development excellence at the 61st annual Adrian Awards Gala in New York City on February 20, 2018. Attended by more than 1,000 hospitality, travel, and tourism marketing professionals, the Adrian Awards is the largest and most prestigious global travel marketing competition.
Last March, Destination Niagara USA launched a new brand for Niagara Falls USA which included a completely redesigned, mobile responsive website with updated imagery, video and content that reflects messaging meant to invoke a sense of discovery and bring to life the thrills that can only be found in Niagara Falls USA.
John Percy, President & CEO of Destination Niagara USA said, “I am extremely proud that our organization has been honored with this prestigious hospitality industry award. The website we launched nearly a year ago along with the new brand reflects everything that makes our region an iconic must-visit destination. I am especially proud of the hard-working and incredibly creative team that worked tirelessly to bring this vision to life.
In additional to Destination Niagara USA, other awardees in various categories included Marriott International, Princess Cruises, The Venetian Las Vegas, MMGY Global and Best Western Hotels and Resorts.
For more information on the event and competition visit www.AdrianAwards.com.
# # #
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is a membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.
Destination Niagara USA works to ensure Niagara County is a preferred international destination for group and leisure travel. It supports its mission to expand the economic prosperity of Niagara County by generating individual and group visitation. For more information, visit www.NiagaraFallsUSA.com.