Niagara Falls Shines Red for the “Power of Travel”

Celebrating National Travel and Tourism Week

Niagara Falls, NY—On Tuesday, May 4 at 9:15 p.m., 10:15 p.m., and 11:15 p.m., Niagara Falls will be illuminated red in support of National Travel and Tourism Week (NTTW), May 2–8.

Celebrated annually the first full week in May, NTTW recognizes the contributions of the U.S. travel industry, and will spotlight the critical role that travel will play in driving economic recovery efforts and building the path forward through the theme “Power of Travel.”

John Percy, President & CEO of Destination Niagara USA said, “Tourism is one of the top revenue generators for our local economy. NTTW is a time to appreciate the role tourism plays in Niagara Falls USA, and how vital it is to our community— especially after a challenging year. Lighting Niagara Falls red signifies unity among the hospitality industry, and shows our support as we prepare to safely welcome back visitors and help drive the region’s recovery efforts.”

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Destination Niagara USA works to ensure Niagara County is a preferred international destination for group and leisure travel. It supports its mission to expand the economic prosperity of Niagara County by generating individual and group visitation. For more information, visit

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