International visitation has always been integral to tourism in Niagara County. According to NTCC, it is important to interact with tourism businesses and international media to ensure they are aware of the assets in the region and have a presence on a worldwide stage.
"Our mission is to bring more international media and group visitation to the destination," said John Percy, NTCC CEO & president. "It is essential for us to develop these relationships so global members of the media, and travel trade, are knowledgeable about Niagara USA. I view IPW as the marketplace for such successful partnerships to begin."
This is the first time members of NTCC's Marketing & Communications Department will be in attendance at an international travel and tourism trade show. They will be meeting with almost 500 journalists at designated times and during networking events. An online marketplace has also been implemented for suppliers to guarantee their reach to the media attending IPW. The majority of their press releases and 2015 Travel Guide were already highlighted in daily roundups, sent to every IPW attendee. NTCC has a branded press room and have been interacting with journalists, which should drive additional traffic to their trade show booth.
NTCC Director of Sales Elizabeth Davis is a veteran IPW attendee. She will also be there meeting with international tour operators from around the world during the three day intensive.
The NTCC is promoting the themes of history, outdoor activities and nature; wine and culinary, and more, to attendees from over 100 countries.
The mission of the Niagara Tourism & Convention Corporation (NTCC) is to expand the economic prosperity of the Niagara USA communities by generating individual and group visitation. For more information, visit niagarafallsusa.com.