Visitor Spending in Niagara County Reaches $1.16 Billion in 2024, Boosting Local Economy

Niagara Falls, NY — New data released by a New York State-commissioned Tourism Economics research study shows that visitor spending in Niagara County reached $1.163 billion in 2024, a 6.4% increase over 2023, reinforcing the vital role tourism plays in the region’s economy.

Tourism activity in 2024 generated $62.7 million in local taxes, up 4.3% from the previous year. This revenue helps fund essential public services and infrastructure, equating to an average of $1,276 in tax savings per household in Niagara County.

The industry also supported 15,238 jobs, accounting for 22.6% of the county’s total workforce, further underscoring its impact on residents’ livelihoods and the local economy.

“Tourism is the heartbeat of Niagara County’s economy, supporting thousands of jobs and significantly offsetting the tax burden on our residents,” said John Percy, President and CEO of Destination Niagara USA. “Our efforts to showcase Niagara Falls USA as a premier destination are paying off, with consistent year-over-year growth that benefits the entire community. These results are a testament to the collaboration between our partners, stakeholders, and local businesses who deliver world-class experiences to millions of visitors each year.”

Destination Niagara USA, the official destination marketing organization for Niagara County, plays a critical role in driving this economic growth by promoting the region to domestic and international markets. Through strategic marketing, partnerships, and innovative campaigns, the organization works to attract visitors year-round, ensuring that the positive impacts of tourism are felt across every community in Niagara County.

For a detailed look at the 2024 report, click here.

Destination Niagara USA works to ensure Niagara County is a preferred international destination for group and leisure travel. It supports its mission to expand the economic prosperity of Niagara County by generating individual and group visitation. For more information, visit NiagaraFallsUSA.com.