Brand Toolkit

Find resources here to utilize the Niagara Falls USA brand within your own marketing and promotional efforts.

Repositioning an Iconic Brand

Destination Niagara USA undertook an ambitious process with multiple destination partners, to reposition the Niagara Falls USA brand and launch a bold new integrated marketing campaign, with a focused creative strategy, across all consumer touch-points, domestically and internationally. Watch the video below and learn how Niagara Falls USA repositioned an iconic brand.

Brand Usage Guidelines

The Brand Usage Guidelines must be adhered to by any organization that wishes to use the brand mark to promote their organization and/or the Niagara Falls USA region. These are protected marks that can not be altered by the user. Before proceeding with design or production, please contact the marketing department below to discuss your plans. Contact information can be found at the bottom of this page.

Turn Our Message Into Momentum

As a Niagara Falls USA brand ambassador, you represent the region with energy, friendliness and a welcoming spirit. And with the Niagara Falls USA Brand Vision & Guidelines, you'll be equipped with the tools and resources needed to help you bring this brand to life. The more we can share the Niagara Falls USA brand story, the more enthusiasm we can generate for our region.

Download a PDF version of the Niagara Falls USA Brand Vision & Guidelines toolkit