Destination Niagara USA Hosts Outdoor Media Event

Niagara Falls, NY — Destination Niagara USA will host 12 members of the media from different areas of the United States that will converge on the Niagara Region from Sunday, April 28 through Saturday, May 4, 2024. The visit will include representatives from Bassmaster Magazine, In-Fisherman, Game & Fish, Midwest Outdoors, Outdoor Life, The Outdoor Channel and several other media outlets. The participants will fish and explore Niagara County in an effort to produce future content for their respective publications.

The media event has taken place in Lewiston for over 20 years and is made possible through partnerships with several leading outdoor industry manufacturers including Flambeau, Garmin, Fenwick, Moss Oak, Power Pole, Spro, Old Town, Seaguar, Z-Man, and Rapid Fishing Solutions. “These media visits are essential to keeping Niagara County’s fishing and outdoor assets in front of a national audience which further drives local economic impact,” says Frank Campbell, Director of Outdoor Promotions for Destination Niagara USA. Similar outreach efforts in 2023 resulted in 139 outdoor media hits for Niagara Falls USA, totaling 8,774,150 impressions.

Destination Niagara USA works to ensure Niagara County is a preferred international destination for group and leisure travel. It supports its mission to expand the economic prosperity of Niagara County by generating individual and group visitation. For more information, visit NiagaraFallsUSA.com.