Niagara Falls Celebrates National Travel and Tourism Week May 4-10, 2025


Niagara Falls, NY — Destination Niagara USA is proud to announce its participation in National Travel and Tourism Week (NTTW) from May 4–10, 2025. This annual celebration highlights the vital role the U.S. travel industry plays in driving economic growth, creating jobs, and enhancing America’s global competitiveness. In Niagara County, the tourism industry contributes more than $1 billion annually, supporting local businesses, creating employment opportunities, and fostering long-term community growth. To recognize the profound impact of tourism, Destination Niagara USA has planned a series of activities and special events throughout the week.

In a spectacular display of unity and pride, Niagara Falls will be illuminated in red on Monday, May 5, from 10:30–10:45 p.m., symbolizing the power and importance of travel.

Throughout the week, Destination Niagara USA will celebrate the individuals who make the tourism experience unforgettable by honoring seven outstanding frontline employees with the 3rd Annual Tourism Employee Spotlight Awards. The winners were nominated by their peers and supervisors across Niagara County’s tourism and hospitality sectors, with nearly 30 submissions reviewed by a selection committee.

The Official Niagara Falls USA Visitor Center will also host daily pop-ups featuring local Niagara County partners who will share their specialties:

  • Sunday, May 4: Tuscarora Woodworks and Platter’s Chocolate Factory featuring Sammy Sponge (North Tonawanda)
  • Monday, May 5: Chenez’s Popcorn (Lockport)
  • Tuesday, May 6: Mama’s Mission from the Lakeview Village Shoppes (Olcott)
  • Wednesday, May 7: DiCamillo Bakery (Niagara Falls)
  • Thursday, May 8: The Gift Box from the Lakeview Village Shoppes (Olcott) and A Gust of Sun Winery (Ransomville)
  • Friday, May 9: Niagara’s Honeymoon Sweets, Fashion Outlets of Niagara Falls, and Laurel Tree Bindery (Niagara Falls)
  • Saturday, May 10: The Winery at Marjim Manor (Appleton)

To conclude the week of celebration and community pride, Destination Niagara USA will join forces with the Niagara Beautification Commission for a city-wide cleanup effort on Saturday, May 10.

“Tourism is the lifeblood of our economy and the heart of our community pride,” said John Percy, President and CEO of Destination Niagara USA. “National Travel and Tourism Week gives us the opportunity to recognize the incredible contributions of our local workforce and showcase the extraordinary experiences that make Niagara Falls USA a world-renowned destination. We are proud to stand with our partners and celebrate the importance of travel to our future.”

For more information about Destination Niagara USA and National Travel and Tourism Week events, visit niagarafallsusa.com.

Destination Niagara USA works to ensure Niagara County is a preferred international destination for group and leisure travel. It supports its mission to expand the economic prosperity of Niagara County by generating individual and group visitation. For more information, visit NiagaraFallsUSA.com.