Nominations Open for 4th Annual Destination Niagara USA Tourism Employee Spotlight Awards

Niagara Falls, NY — Destination Niagara USA, the destination marketing organization for Niagara County, is seeking nominations for the fourth annual Tourism Employee Spotlight Awards. In 2024, travel and tourism supported 24% of Niagara County’s workforce and generated more than $1 billion in visitor spending across the destination. The dedication and service of frontline employees in the hospitality and tourism industry play a critical role in creating memorable visitor experiences and supporting the strength of the regional economy.

The Tourism Employee Spotlight Awards are intended to recognize frontline employees in lodging, restaurant, attraction or other hospitality-related positions in Niagara County who go above and beyond the everyday scope of their responsibilities.

Nominations are now open and will be accepted through Monday, April 13, 2026. A $500 Visa gift card will be presented to seven winners in conjunction with National Travel and Tourism Week, which will be celebrated May 3-9, 2026.

“Tourism is powered by people, and the frontline employees who welcome our visitors every day are the reason Niagara Falls USA leaves such a lasting impression,” said John Percy, president and CEO of Destination Niagara USA. “The Tourism Employee Spotlight Awards are an opportunity to recognize the individuals who go above and beyond to create memorable experiences for our guests. Their dedication not only enhances the visitor experience but also strengthens the tourism economy that supports communities across Niagara County.”

To nominate a Niagara County hospitality or tourism employee, click here.

Destination Niagara USA works to ensure Niagara County is a preferred international destination for group and leisure travel. It supports its mission to expand the economic prosperity of Niagara County by generating individual and group visitation. For more information, visit NiagaraFallsUSA.com.