The Heart of Niagara

T-Shirt Campaign to support Heart, Love & Soul, Inc. and Community Missions of the Niagara Frontier, Inc.

Niagara Falls, NY—Destination Niagara USA is launching The Heart of Niagara campaign to help support two Niagara County charities. Now more than ever is it evident how essential both Heart, Love & Soul, Inc. and Community Missions of Niagara Frontier, Inc. are to the local community. This campaign allows us all to come together to not only assist two extremely worthy organizations but also as a show of collective support as we navigate through this difficult time.

By purchasing a Heart of Niagara t-shirt, 100% of the profits will be divided equally between the two organizations. The t-shirts, which range from $18-$22, feature Niagara Falls inside of a heart with the words “I am the heart of Niagara.”

John Percy, President & CEO of Destination Niagara USA said, “At a time when so many people across our community are struggling, we wanted to do something to help support the organizations at the forefront of taking care of our Niagara County families.  We are incredibly fortunate to have organizations such as Heart, Love & Soul and Community Missions dedicated to helping those in need.”

Robyn L. Krueger, President & CEO of Community Missions of Niagara Frontier, Inc., said “For 95 years, Community Missions has served the ever-changing needs of the Niagara community. These services are vital to the lives of many of our neighbors and families. We truly have a Heart for Niagara Falls; and are so pleased to show it and participate in this campaign with Destination Niagara USA.”

Sr. Beth Brosmer, Executive Director of Heart, Love & Soul Inc. said, "Since 1983, Heart, Love & Soul has been a beacon of hope, an abiding presence with respect and care.  In these disquieting times, Heart & Soul continues to focus on providing services that are even more critical to helping vulnerable members of our community.  Support from friends like Destination Niagara USA invigorates our spirit of mission and purpose, and we are very pleased to participate in this uplifting community initiative."        

The Heart of Niagara campaign will be shared across all Niagara Falls USA social media channels and can be purchased through the ‘shop’ icon on the home page of  

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Destination Niagara USA works to ensure Niagara County is a preferred international destination for group and leisure travel. It supports its mission to expand the economic prosperity of Niagara County by generating individual and group visitation. For more information, visit      

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